Content is king right now, and has a big impact on your SEO in ways you might not think about. Read on to learn some top content marketing trends for 2017 SEO.
Let’s be real for a second: when was the last time you really updated your content marketing strategy? When was the last time you sent out a Tweet? Posted on your brand’s blog? Engaged with a follower on social media?
If the above questions made you squirm, it’s likely time to take action.
Staying stagnant, especially in the hyper-competitive world of content marketing, is a surefire way to plummet to the bottom of search engine rankings, and to lose customer interest.
Check out our list of the top 7 content marketing trends for 2017 that you can’t afford to miss out on.
1. Seriously – Your Content Has to Be Optimized for Mobile
We know – this isn’t a surprise. What is surprising? How many brands and websites still aren’t taking this advice.
If we can’t convince you, maybe this data can: Americans spend 87 hours every month browsing through content on their phones. In the UK, people spend 66 hours a month on their mobile browsers.
So what can you do to make sure your content is optimized for mobile (and other devices with Internet access) use?
First, you need to make sure your loading time is fast.
If your page is crawling, visitors are just going to head over to your competitor’s. Also, you should know that even Google has had enough of unfriendly mobile sites: in fact, they’re creating a search index that’s geared entirely towards mobile access.
2. The E-Newsletter Is Back
If you thought content marketing trends were going to be all about social media marketing in 2017, think again.
While social media marketing is still insanely important, the reality is that consumers and social media users are starting to get wise to the fact that a lot of company accounts are just marketing games.
(That’s why it’s important to avoid sub-par, boring social media content.)
And they’re craving informative, original content that goes beyond 140 characters.
If someone has subscribed to your e-newsletter, they already care about your brand. It’s likely they’re actually going to read what’s inside, instead of mindlessly liking it without absorbing any of the information.
Condense your news into one digestible letter each month. Highlight a product in detail, plug your popular blog posts, and give shoutouts to your most loyal followers.
Even feature some of your employees to promote transparency and to build a real connection with your readers and customers.
3. Crank Out Those Posts
It’s not just the type of content marketing trends you need to adjust to for 2017. It’s also about how frequently you post.
You already know that if you’re only posting a few times every month, “when things are slow,” that you’re not doing yourself any favors. But the new reality is that you need to be posting multiple times a day, on several different channels and accounts.
4. The Rise Of Personalizing Content
This year, content marketing trends are shifting towards appealing to the individual user/customer.
Obviously, you’re not going to be able to write a blog post for every single person that visits your site (and please don’t try.)
Instead, personalized content is about figuring out what types and forms of content different demographics of your target market likes the most.
Then, you can filter or target specific content types and posts towards these different groups of people and visitors. For example, if you notice a customer is always the first to buy your newest product, your “New Releases”-themed email blast might be for them.
If they’re obsessed with sales, send them a reminder when you’ve got on going on.
5. The Role Of the Customer
To feed off of number 4 on our list of content marketing trends, more and more companies are starting to realize that their customers themselves are featuring some pretty amazing content about themselves interacting with the brand.
They could be creating amazing Instagram posts, writing blogs about how obsessed they are with your latest product, or even offering in-depth, glowing reviews that are way more detail-oriented than you ever could have imagined.
Plus, it’s amazingly cost-effective, and it generates customer loyalty. People want to feel both heard and appreciated by the brands they love!
6. Keep Yourself Accountable
Look, let’s get real: when you’re developing your own content plan, it’s easy to get sidetracked.
Develop a calendar that clearly outlines which posts will be posted on specific dates – and stick to your deadlines.
If you’re creating your own content, have a weekly “pitch meeting” during a happy hour after work (so that people actually show up) where you come up with ideas to write/post about.
Plus, the collaborative aspect will make your employees more enthusiastic, and they’ll work harder to get “their” ideas right.
7. Work With Influencers
This was one of the content marketing trends that was really just getting started last year, and now, it’s set to blow up.
Basically, “influencers” are people in your industry with insanely high social media/blog followings – meaning that they’re, well, influential.
Whether you ask them to write a guest post for your blog, share a shot on Instagram of them using your products, or even give you a simple retweet, influencers are great to work with.
Why? Because not only are they “popular,” they’re also seen as leaders and authorities in your industry. Working with them means you are too, since they’re endorsing you.
If you can really afford it, you may even want to consider buying an influencer’s company, app, or blog.
You Know the Top 7 Content Marketing Trends: Why Stop There?
The reality is that 52% of businesses say that not having enough time to develop and implement content marketing strategies like this has lead to a plateau in their success.
Sometimes, you need professionals to come in and get the job done.
We not only provide superior, personal, and result-driven service to Sacramento and Santa Cruz. Now, we’re taking our brand nationwide.
If you want content that’s going to drive traffic to your site that doesn’t just boost your visitor numbers, but actually increases sales, we’re the people to work with.
What are you waiting for? Who knows what plans your competitors are working on right now?
It’s time to use these trends, and all the other content marketing services we provide, to get ahead of them in the rankings – permanently!