Content Marketing Services
Frequently Asked Questions (FAQ)
How do I know what kind of content will add value for my customers?
Start by asking yourself, “Who are my ideal customers?” Ask those customers what kind of content you can create that would be helpful to them or would have been helpful when they were looking for your product or service. We can help you with this, so just let us know.
What’s the best way to start sharing content?
Although it depends on where your ideal customers hang out online, in general your company’s website is a great place to start. You have full control over the content, and it’s easy for your customers to see who’s providing all of this amazing value. Once you’ve established a steady stream of quality content on your website, you can consider guest blogging, newsletters, videos, podcasts and much more.
Do we have to keep up with creating new content?
In short, yes. Although you can repurpose old content, the majority should be unique and fresh because search engines value new content over old. Look at it like this – We all want to read the latest edition of our favorite magazine.
How do I know if your content marketing services are helping my bottom line?
Content marketing serves many objectives from building thought leadership and engagement to driving traffic. Depending on the objectives you have in mind, we set metrics and report to you on a monthly basis. We track the number of visitors to your website, conversion rates, keyword rankings and more. You’ll be surprised at the measurable results and effectiveness of our content marketing services.